How to Get the Most Out of Mail Marketing

Types of Direct Mailing

What kind of direct mail marketing is right for you and your Business

Direct mailing can be a great way to reach out to customers and promote your business. But it’s important to make the most of your mail marketing efforts. Knowing the types of mail marketing that is available and how to utilize each service provides you with the best match for your business marketing strategy and get the greatest benefit from your printing campaigns.

What are the different types of Direct Mail marketing?

What is parcel mailing?

Parcel mailing is direct mail printing that is used to send physical items, such as a letters or packages, to a customer. It is the most common type of direct mail and can be used for a variety of purposes, including marketing, advertising, and customer service. Benefits of parcel mailing include its low cost, ability to reach a large audience, with discounts designed specifically around small parcels.

What is a parcel?

Parcels are any mail piece that isn’t a postcard, letter, or flat, large envelope. You might be shocked to learn that “parcels” aren’t only large boxes. Small packages are sent in all categories of mail by many mailers. Parcels are one of the most cost-effective ways to send mail.

What is Match Mail?

Match mail is direct mail printing that is used to send multiple personalized items, such as a letter or package, to a customer. Match mail can be used for a variety of purposes, including marketing, advertising, and customer service.

Match mail benefits include its low cost, ability to reach a large audience, with discounts designed specifically around small parcels.

What is Periodical Mailing?

Periodical mailing is direct mail printing that is used to send publications, such as a magazine or newspaper, to a customer on an interval basis. It can be used for a variety of purposes, including marketing, advertising, legal notices, cartoons or listings. Periodical mail is sent to a set list of subscribers and for non-profit and other classroom periodicals there are even lower postage prices available.

What is Political Campaign Mailing

Political campaigns use direct mail marketing extensively to reach potential voters. direct mail is a powerful way to get your message out to a large number of people quickly and efficiently. It also allows you to personalize your message, making it more likely that the voter will read it and be influenced by it.

Disc Pro Graphics has ample experience when it comes to political campaign mailing we are ready to help your campaign in every way it needs with more than just Direct Mailing, but promotional printing, and political large format printing also.

What is walk sequence Mailing

Walk sequence mailing is direct mail printing that is used to send a series of personalized letters, postcards, or flyers to a customer. It can be used for a variety of purposes, including marketing, advertising, and customer service.

Walk sequence mailing benefits are low cost, with the understanding of reaching a large audience quickly by simply selecting the zip codes and street addresses you wish to shower your marketing with.

What are the most common sizes of direct mail marketing?

Direct mail marketing can be a great way to reach out to customers and promote your business, but it’s important to make the most of your efforts. Knowing the different types of direct mail marketing that are available and how to utilize each service provides you with the best match for your business marketing strategy.

Best sizes for direct mail marketing printing

Direct mail marketing prices, and digital print sheet sizes have influenced the standard sizes of Regular direct mail pieces. Postcards and other direct mail marketing printed pieces can be lots of unique sizes but if you are looking for the most commonly used sizes because the print industry is ready to move your project directly into production here they are.

One thing to keep in mind is that the width and height are in inches.

(Width)” x (Height)” These sizes have are ready for mailing standards although you can always design outside of these dimensions if you want your piece to stand out from the pack.

Postcard sizes

Small postcards 6” x 4.25”

Regular / Standard 9” x 6”

Large 11” x 6”

Very Large 12” x 9”

Letter sizes for Direct mail marketing

Letters, both direct mail are an excellent way to provide customers with information about new products or services. They can also be used as thank-you notes, receipts, and other customer service communications. Typical sizes for letters for direct mailing fall into these sizes.

Most common letter size 8.5” x 11” – folds to 11” x 3.66”

Large Letter 8.5” x 14” – Folds to 3.5” x 8.5”

Extra Large Letter 17” x 11 – Folds to 8.5” x 5.5”

With letters there are commercial #10 envelopes with Regular, and Window options, along with #9 return envelopes if you marketing needs require an easy way for your recipients to return a response.

Brochure Sizes for direct mail marketing

Brochures come in all shapes and sizes, but most commonly stick to a single size.

Standard folding brochure 11” x 8.5” – Folds to 3.66” x 11”

Booklet sizes for direct mail marketing

Booklets have the ability to pack lots of space into a nicely bound package. And although they are not the most common when being used for direct mail advertising and marketing they are extremely intriguing when arriving in your mailbox and get some of the most attention.

Standard booklet sizes are 4 pgs. and 8 pgs. 11” x 8.5 – Stitched to 5.5 x 8.5

Direct Mail Marketing Outcome

There’s a reason that direct mailing hasn’t died since the explosion of online digital marketing and it’s because of several reasons. The most important is because it works well.

Disc Pro Graphics has grown to become Houston’s Top Direct Mail Marketing Printer and have helped maintain millions of mailing pieces from Houston’s small businesses to Fortune 500 companies. Let Disc Pro Graphics help you get your next impactful direct mailing project going.

Reach out to Disc Pro Graphics for high quality mailing print templates for your next Digital Marketing Campaign.