What is Commercial Printing?
If you’re a business owner, then you know that marketing is key to your success. And what’s a better way to market your products or services than with printed materials? Commercial printing services are essential for any business that wants to reach its target market through effective advertising and branding. In this article, we will discuss what commercial printing is, and some of the most common types of prints businesses use. We’ll also give you some tips on how to choose the right printer for your needs.
Depending on your line of business, you may require a variety of printed items. There are numerous types of printing available, and the majority of them are ideal for business use. The following are some of the most common kinds of commercial printing services:
Bindery, Fulfillment, & Distribution Services.
Businesses that use commercial printing.
Here are a general list of businesses that greatly utilize commercial printing in uniquely different ways.
Print flyers and posters to promote special sales and events.
Print tickets and gift certificates for customers.
Create labels for product packaging
Produce signage to hang in your store or display in your window.
Networking event Special Business Cards
Flyers to promote special offers or services
Stationer – letterheads, envelopes and pocket cards
Manuals and instructional materials for employees.
Labels and packaging for products.
Advertising materials to promote their products and services.
Product manuals and instructional materials for employees.
Printing labels and packaging for products.
Printing advertising materials to promote their products and services.
Healthcare & Pharmaceuticals
Direct mail advertising
Doctor’s notes and prescriptions
Banking, Insurance, and Financial Services
Letterhead and envelopes
Flyers and brochures
Real Estate and Construction
For sale signs
Transportation and Logistics
Shipping labels and tags
Brochures and flyers
Small Businesses are embracing printing
As a small business marketer, you know that print marketing is an essential part of your advertising and marketing mix. But why is print such an important part of your marketing strategy? Print is personal, it is tangible, print is trusted than today’s online scams as they run rampant, also print is versatile to multiple marketing goals at once. Direct mail marketing has been embraced by the small business owners as a way to put a call to action into the hands of those around their local businesses all over.
What are the Types of Printing
Lithography, flexography, digital printing, and screen printing are the four major types of commercial printing. Each type of printing has its own strengths and weaknesses, so it’s important to choose the right one for your project.
Lithography, or offset printing, is one of the most common commercial printing methods. It uses a plates to transfer an image onto a rubber blanket, which is then used to print on the paper. This method is best for large print runs because it is very efficient.
Flexography is similar to lithography, but it uses flexible plates instead of metal ones. This makes it ideal for Printing on non-flat surfaces like corrugated cardboard. However, flexography doesn’t produce as high-quality of an image as lithography.
Digital printing is a newer technology that is growing in popularity. It uses lasers or inkjet printers to print directly onto the paper. This method is great for small print runs because there is no need to create plates. However, digital printing doesn’t work well for large prints because it can be very slow.
Screen printing is a traditional printing method that dates back to the early 1900s. It involves using a stencil to apply ink onto the paper. This method is great for large prints because it can be done very quickly. However, screen printing can be difficult to get a consistent color across all of the printed copies.
Commercial printing methods, each with its own set of advantages and disadvantages. When deciding which printing method to use for your project, consider the quality of the print, the speed of the process, and the cost. Choose the right commercial printing method for your project to ensure a successful outcome.
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We have answered the question what is commercial printing, and how it may benefit your business. You’re ready to get started designing, producing, and distributing your items! Disc Pro Graphics is a reliable printer who can assist you.
If you have any questions about commercial printing, please contact us. We would be happy to help you choose the best printing method for your project.
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Bradley Miller, Manager at Disc Pro Graphics, shares the transformative impact of the Xerox Versant 280 in their commercial digital printing department. With its compact design, the Versant 280 has dramatically increased production and reduced print times without necessitating additional floor space. This small but powerful machine is proving that when it comes to high-stakes business-to-business printing, efficiency and adaptability are key. Disc Pro Graphics’ commitment to providing cutting-edge solutions is embodied in the Versant 280, delivering outstanding results for their diverse client base.