Disc Pro Graphics
Disc Pro Direct Mail Printing
Disc Pro Graphics is here to help you with your next big mailing campaign. Whether you’re looking to send out a parcel, match mail, or something else entirely, we’ve got you covered. Plus, our periodical mailing services are perfect for political campaigns and other time-sensitive materials. And of course, we can always help you with a walk sequence.
No matter what your needs are, Disc Pro Direct Mail Printing services in Houston, Tx is here to help. So please don’t hesitate to give us a call today. We’d be more than happy to discuss your options and help you find the perfect solution for your next big mailing campaign.
What is direct mail printing?
Direct mail printing is a form of advertising that uses the postal service to deliver advertising material (usually flyers, brochures, and catalogs) to customers. It differs from other forms of advertising such as television commercials, radio ads, or online ads in that the customer usually receives the adverts directly through the mail. This makes direct mail an effective way to reach out to potential customers who may not be reached by other forms of advertising.
What are the benefits of direct mail and why should I use it for marketing?
2. Personalize your messages for each recipient
3. Control the timing and content of your message
4. Measure the effectiveness of your campaign
5. Low cost compared to other forms of advertising
While email marketing is a great way to reach out to customers, direct mail has several advantages that make it a more effective means of advertising.
First, direct mail allows you to reach a much larger audience than email. Mailing lists can include millions of addresses, while the average person’s email address list is usually limited to just a few hundred people. Additionally, unlike email which can be easily ignored or deleted, mail requires the recipient to take an action.
Second, personalizing your message for each recipient is much easier with direct mail than with email. Email messages are often seen as spam if they are not personalized, but this is not an issue with direct mail since the customer physically receives the advertisement.
Finally, you have more control over the content and timing of your message when using direct mail than you do with email. You can choose when your advert will be delivered, what it looks like, and how much information it contains. This gives you a greater opportunity to influence the customer’s decision-making process.
Designing for Direct Mail Printing
When designing for direct mail advertising, there are three main approaches to consider: the use of graphics, the use of text, and the use of a call to action.
Graphics can be used to draw attention to your ad and to convey the message quickly and effectively. However, too much graphics can be overwhelming or confusing for the reader, so it is important to strike a balance.
Text should be used to provide more detail about your product or service and to persuade the reader to take action.
A call to action is a phrase or sentence that encourages the reader to take some sort of action, such as visiting your website or calling you for more information. Including a strong call to action in your direct mail ad can increase your response rate significantly.
Variable Print benefits
Variable design and variable data make print much more personal by allowing you to change the content and appearance of each individual ad. This gives you the ability to target your audience more effectively and create a more personalized message. Additionally, it helps to ensure that your message stands out from the competition.
Digital print and variable data go hand in hand allowing you to create a more personalized message for each individual recipient. Making the most out of potential customers attention when they see something with their information built into the printed material.